2008 Marketing & Communication Division Resources [PDF]
A single brochure listing all marketing materials developed by the Marketing & Communications Division of the National Office for your local council use.

National Strategic Plan [PDF]
The 2006-2010 BSA Strategic Plan defines specific, measurable goals the organization will pursue over the next five years.

National Communications Plan [PDF]
The purpose of the national communications plan is to reach every eligible youth in a relevant and meaningful way.


Anniversary
The BSA anniversary provides a great opportunity to demonstrate our pride in America and continue our focus on service to others. Your council can benefit from using these materials to gain positive publicity for Scouting in your community.

Billboards
Billboards are an excellent way to increase the visibility and awareness of Scouting within your community.

Brochure: Be Prepared/I am Prepared [PDF]
An eleven-page brochure that provides information about each of the BSA's programs and their relationship to chartered organizations.

Centennial History Council Tool Kit
This tool kit is intended to describe some of the ways that your council can utilize the Boy Scouts of America: A Centennial History book for promotions, sales, and as a gift and recognition tool.

Fact Sheets
Fact sheets provide basic information about the various facets of Scouting—program, awards, relationships, history, and membership numbers.

Guidebooks
A series of guidebooks is available to assist councils with their marketing efforts.

News Release Sample [DOC]
This annotated Word file provides a model for you to prepare news releases in the style and format used by the Associated Press (AP).

PowerPoint Templates
BSA-branded PowerPoint templates to provide a consistent and professional presentation).

Presentations
These presentations can be used exactly as they are or tailored to your council's specific needs.

Print Ads
The National Council promotes Scouting in national publications. This page provides samples of some of our print ads.

Public Service Announcements
The Marketing & Communications Division offers public service announcements (PSAs) in a variety of formats.

Report to the State
A "Report to the State" should be presented each year to the governor or other ranking elected official to highlight and share the benefits Scouting provides your state.

Talent Release Form [DOC]
Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under age 18).