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Merry Christmassissippi
Scouts of Troop 650 are organizing a campaign to help victims in Biloxi, Mississippi
Media Relations Checklist
Bob DeWitt, Director of Marketing & Communications at the Greater Pittsburgh Council, provides advice for building successful and productive relationships with the media.
Crisis Communications ... First Steps
Five tips for handling media inquiries during times of crisis.
Web Site Content Management
Terry Miller, Chief Information Officer and the Sam Houston Area Council, shares the benefits of using a content management system to support the council's Web site.
Aggie Eagle Program
Texas A&M University in College Station, Texas, and councils throughout Texas have coordinated their efforts to bring Eagle Scouts to the campus through the new Aggie Eagle Program.
UPDATE: See the brochure [PDF] produced by the Texas A&M Corps of Cadets and the Spring 2006 edition [PDF] of the Aggie Eagle program newsletter.
Family FOS Brochure [PDF]
View a brochure created by the Greater Pittsburgh Council in support of their Friends of Scouting campaign.
Public Relations Guidelines [PDF]
Patriots' Path Council provides this extensive guide to support public relations efforts by its districts and units.
Executing an E-Mail Campaign PPT
Terry Miller, Chief Information Officer and the Sam Houston Area Council, provides a comprehensive guide for conducting e-mail campaigns.
"Scouts at Work" Signs
The Mid-America council provides "Scouts at Work" signs for use when a Scout unit or Eagle Scout is engaged in a community service project.
96th Anniversary Appearance on Good Morning America
A group of 65 Scouts and 36 Scouters traveled from the Jersey Shore Council to New York City to participate in the studio audience of Good Morning America.
Scouting for Stories [DOC]
The Greater Pittsburgh Council provides this informational flier to units, helping them recognize the value and opportunities for publicity.
Scoutreach in Action 
Chief Seattle Council provides this quarterly newsletter as a way to keep Scoutreach and Scouting in general, on the radar screens of those people with the opportunity to influence continued growth.
Soccer and Scouting
The Catalina Council, Boy Scouts of America, has launched its second year of Soccer and Scouting with enormous success. Since the first registration on September 10, a total of 445 boys have been registered on 24 teams/dens in 12 packs.
Indicia Exposure Offers Memorable Marketing Tactic
For as little as $100, every letter with your postmark can highlight a coming anniversary, a special event—or the Boy Scouts of America or Learning for Life names.
Mississippi Valley Council
Last fall we put together tray liners for local restaurants. It included the Jeff Gordon PSA photo, a Cub Scout word find game, and dates/times/places where you could sign up for your local school night. It also showed the FREE Pinewood Derby Car kit and pail they would receive after they signed up. A local car dealership that is well known in the council sponsored the tray liners as well as the Pinewood Derby kits.
We also contacted and arranged for our major local newspapers to carry 6-8 page tabloid inserts (some color) promoting Scouting and the dates/times/places where you could sign up for Scouting.
Popcorn Salesman Video [WMV]
Here's the Popcorn Salesman Video used by the Sam Houston Area Council in Houston to train youth popcorn salesman in the proper methods for selling popcorn.
Jason Volz
Sam Houston Area Council
On Monday, July 19th, Mary Font wrote to the council office asking for support for her Eagle Scout Son Michael who was diagnosed with Leukemia in June. Michael began chemotherapy immediately and was experiencing first hand the effects of the blood shortage in Houston as he was only given half of the blood that he was supposed to receive.
In the past year, the council has made collecting personal emails for Scouts a priority with the hopes to be able to communicate with them regularly. So far, we have collected over 18,000 personal emails and were able to ask for support from the Houston Community. Communicating via mass email is not perfect and the base line for "opens" is under 10%. Within 24 hours of sending the email about Michael Font, 8,000 emails had been opened and the calls to the blood drive coordinators were already flooding in. The result of a week of promotion was 283 useable units of blood and some great media awareness of Michael's story including 2 stories in the Houston Chronicle.
This is only a small sample of the power of email and how local councils can use email to communicate with Scouters.
We Achieve What We Recognize [PPT]
Green Mountain council explains the importance—and potential rewards—of providing a recognition system to encourage behavior consistent with your goals.
Marketing Success Story
Del-Mar-Va Council provides details about a campaign that resulted in a 10% increase in youth members recruited.
Media Survey [PDF]
The Sam Houston Area Council has developed an online media survey as a guide to indicate where advertising dollars would be best applied.
Clear Channel Radio [DOC]
The Stonewall Jackson Area reports that it has received "outstanding" support from Clearn Channel Communications radio stations in its area. They are especially thrilled with two radio PSAs developed to promote School Night for Scouting: PSA #1 [MP3] PSA #2 [MP3]
Crisis of Character [PDF]
Chief Seattle Council has coordinated the Harris study outcomes with the Newsweek article "Boys At Risk" to demonstrate the ways in which Scouting provides solitions to modern issues. See the brocure [PDF] and list of speaking points [PDF]
Scouting for Stories [PDF]
The Greater Pittsburgh Council uses this tip-sheet to gather positive PR stories.
Public Service Announcements [MP3]
The following three PSAs were developed by the Sam Houston Area Council:
· Car Wreck PSA
· Moving PSA
· 30-Second PSA
Building Strong Values
The Sam Houston Area Council shares its newsletter, billboards, and Web sites developed to promote Scouting.
"I Believe in Scouting"
A local attorney has underwritten the cost to develop this commercial for the Greater Niagara Frontier Council.
Pop in for Lunch
A local bank hosted a press conference and media luncheon for the Choctaw Area Council to share the Council's success stories and kick-off their annual popcorn sale.
cSouts CAN Wins Mutual of America Community Partnership Award Merit Finalist
In 1996, Mutual of America Life Insurance Company created the Community Partnership Award to highlight the important contributions that nonprofit organizations, in partnership with public, private and other social sector organizations, make to society.
Scout Service Project Banner
An Eagle Scout in the National Capital Area Council used a banner to draw community attention to his service project.
Councilwide "School Night for Scouting" Conducted in One Night
On Thursday, September 21, 2006, the Santa Clara County Council conducted a councilwide School Night for Scouting at more than 200 elementary schools on one night.
Year-Round Membership Plan Produces Results
Pioneer Valley Council developed an enhanced year-round membership plan, which has produced promising increases in membership growth.
Flash Page' E-mail Promotion a Success
The Twin Valley Council developed a "peer-to-peer" recruiting communications tool that they credit for increases in Cub Scouting and Tiger Cubs.
iRecruit Creates Buzz
In Patriots' Path Council, Boys who recruit two or more friends to join Scouting earn an iPod.
Deliver the Promise Immediately
The Pony Express Council began "Super Saturday at Camp Geiger" to fulfill the promises within days of making them, which led to increased retention in the council.
Join Scouting Month Is a Storming Success
In the past, the South Florida Council had great success with the one-night approach to fall recruitment. However, the hurricanes of 2004 and 2005 required a new plan to prevent "putting all of their eggs in one basket."
Rechartering, Recruiting, and Public Relations Are Reasons for Membership Growth
The Ozark Trails Council ended 2006 with balanced growth in all programs. This 10.5 percent increase in membership occurred because a lot of things were done right.
Tips for Achieving 6 Percent Cub Scout Growth in 2006
The Tri-State Area Council shares a ccouple of tips that have led to positive growth in Cub Scouting in the council.
Combination of Factors Contribute to East Carolina's Growth
Scout executive Mike Johnson provides a list of factors that have led to a 14% increase in Cub Scout recruitment in the East Carolina Council.
United We Stand!
Quivira Council continues to grow in total youth as a result of its combined efforts with their local Girl Scout council to conduct a Sign Up for Scouting membership campaign.
Scouting for Stories [WMV]
Comcast produced a PSA for the Sam Houston Area Council's Scout Fair. Comcast is airing about $200,000 worth of spots for the council.
Brad Coleman Billboard
Brad Coleman, the youngest driver in NASCAR, has agreed to act as spokesman for the Sam Houston Area Council.
"I'm glad I'm a Cub Scout" PSA
During a "go see it " esxcursion by a Tiger Cub den in the Southwest Michigan Council, a member of the Chamber of Commerce in Kalamazoo drafted a public service announcement to promote Cub Scouting .

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96th Anniversary Appearance on Good Morning America

Scoutreach in Action

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