Cub Scout Recruitment

Welcome to Fall Recruiting in the Crater Lake Council! We are so grateful for your commitment to growing your Cub Scout Pack. Each Cub Scout that joins means one more family in your community to positively impact. Thank you for your efforts to build tomorrow’s leaders by growing Scouting today!

On this website, you will find everything you need to help plan a successful recruiting night which translates to a successful year of Scouting.

This year, more than any year in the past will require us to be creative and flexible in our recruitment plans. Social media and peer-to-peer recruitment will be more important than ever.

You can also download the Crater Lake Council 2020 Cub Scout Membership Guide Book.

 

 

Recruitment Incentives

This year the Crater Lake Council is offering recruitment incentives for both the pack and the Scouts.  Scouts can earn as much as a full campership to 2021 Cub Scout Resident Camp and Packs can earn as much as a $10 per Scout Recruited back in Scout Bucks.  In order to qualify, you must schedule a fall recruitment planning meeting with a district representative by August 15.  Click here for more information.

Preparing for Recruitment

All packs, troops, and crews should develop program plans, along with plans to fund these programs. These plans should be finished by the end of August each year, for the following year of Scouting.  

 

Planning Your Annual Pack Budget – A quality program is well planned and well funded.  This worksheet gives step by step instructions on how to properly plan your pack finances for the year.

Pack Budget Worksheet – This worksheet will get you started on developing an annual budget for your Pack.  The excel sheet gives examples of sources of revenue and common expenses for the year. 

Boy Scout Financial Guidelines and Policies

A Pack is only as strong as its parent volunteers.  If you are having problems recruiting leaders, please reach out to your Commissioner or District Executive and let them know.  We are here to help.

Selecting Cub Scout Leadership has a process you can follow to recruit leaders.

Parent Recruitment Ideas gives some helpful hints on recruiting leaders.

Parent Talent Survey – Every parent should fill out the parent talent survey at your pack orientation night.  After these are filled out you can ask the parents to use their knowledge to strengthen the pack.

Yard Stick Model to Recruit Cub Scout Leaders is an impactful way to get your parents to think about volunteering.  Video sample of the Yard Stick model..

Www.beascout.org is the online promotion and application system of the Boy Scouts of America.  The Crater Lake Council and National Council will both be promoting Scouting using www.beascout.org as a landing page.  

Every Pack also has a unique link and QR Code you can use to get people to your BE-A-SCOUT application.   Find your link here.

Every Cub Scout Pack needs to make sure your pin is up to date and you have a volunteer monitoring the leads and applications that come through this resource.  

Information on www.beascout.org and who to update it can be found at www.craterlakecouncil.org/beascout

Video on how to update and work your Be A Scout.

Sign up nights will have the best success if they follow a Recruitment Timeline.

Promoting Scouting

 

Peer to peer recruitment is one of the best ways to recruit.  Below are two resources to help you plan a peer to peer recruitment.

Please remember that scouts that recruit a friend can earn a campership to camp.

My friend is a Cub Scout recruitment has a detailed recruitment plan

 

Peer to Peer Recruitment Plan 30 Day Plan

  • 30 days out  – Develop some incentives for Scouts who recruit a new Scout. Every Scout who recruits a friend will get a free recruiter patch from the Crater Lake Council.  Cub Scouts are motivated by prizes.
  • 30 Days Out – make sure peer to peer recruitment materials are ready to use. You can print your own or contact your district executive for help printing.
  • 21 days prior – Hand out recruitment materials to families. Ask families to check school rosters, church rosters, and sports teams to help them think about who to invite.
  • 7 Days Prior – Remind families to email their friends and start posting sign up for the night on social media
  • 3 days prior – Send a reminder to the Cub Scout families of the awards Cub Scouts can earn by getting a friend to join.
  • Hold Sign Up Night – make sure you have sign up materials for the new Scouts to sign up.
  • Recognize the Scouts who recruited a friend at the next pack meeting.
This Scouting Wire post has great instructions on using Facebook geofencing and Next Door to promote Scouting
 

The Crater Lake Council will set up paid Facebook advertisements for your Pack.  To make these advertisements successful, we need to receive your joining night date and information at least 30 days in advance.  The Social Media Advertising will drive to BE-A-Scout.org, so having your BE-A-Scout Pin up to date will be important for social media success.

To make the Facebook Advertisement drive the biggest results a pack needs to:

  • Find community Facebook Groups to share it with.  Some of these groups have thousands of followers.
  • Ask your parents to share the ad with their Facebook and tag friends that might be interested.
  • Share this ad from your packs Facebook Page.
    • Build excitement with countdown posts leading up to the recruitment event. Keep it short, but include a hook, date, time, and link to website or contact person to learn more. 
    • Keep it interesting with various post types (a photo post for attention, then a direct link to website post, and next in series a video testimonial).
    • Bracket the recruitment event with posts leading up to, during, and after the event.
      • Series of countdown posts.
      • Thank you to volunteers and new Scouts who participated.
      •  ICYMI (in case you missed it) post with follow-up opportunity including contact person. 

Global Social Media Advertising:

Both the National Council and the Crater Lake Council will be running Google Advertisements in August, September, October. 

 

  • The Crater Lake Council has printable flyers plus bookmarks, yard signs, mini boys life magazine.  Find out more.

The Crater Lake Council also has

The Boy Scouts of America Brand Center is a resource that Scouting volunteers can use to promote Scouting.  https://scouting.webdamdb.com/bp/#/

The materials below are links to the Boy Scouts of America Brand Center.  In order to download the materials, you need to set up an account.  These materials are free to use to promote Scouting.  These materials can be printed or shared digitally by the pack.  

Please remember to add your packs sign up link to the materials you distribute.  This link will drive prospective members to your BE-A-SCOUT application.  Find your BE-A-SCOUT links and QR Codes here.

  • Unit QR Cards – Print on Avery Business Card Templates
  • Pack Information Sheet is a fillable PDF you can hand out or e-mail to prospective members.
  • Digital scout talks – are short videos 30 seconds to 90 seconds that you can share with potential members.
  • Email templates – are JPEG photos you can download to add to an email inviting prospective members.
  • Fillable Flyers are fillable PDF flyers that the Pack can print or send out digitally to potential members.  English  Bilingual
  • Postcards can be printed by your pack and mailed to prospective members.  The format is both PDF and JPEG.  PDF will print on 4 by 6 postcards.
  • Peer to peer cards is a fillable PDF that will print on business card templates.
  • Fillable tri-fold Brochure you can fill in with your packs information.
  • Digital Boys_Life_Mini Mag

Signing Up New Scouts

The Crater Lake Council has Sign-Up Night boxes that you can check out or have a volunteer or professional bring with them. 

That box includes:

  • Applications for both youth and adult
  • Mini Boys Life Magazines
  • Attendance roster
  • Receipt book
  • Parent guides
  • Pens
  • Parent information envelope
  • Pack QR Code Cards

A Pack should bring:

  • Pack QR Code Cards
  • A pack information sheet
  • Pack calendar
  • Fun pictures to display
  • Change for cash registration payments
  • A pack checkbook to pay for registrations.  The pack should collect all the money from the families and pay the Council the registration fee in one check.
  • Fun items to look at like:
    • Pinewood Derby Cars, Tents, Backpacks, Raingutter Regatta, Pack Pictures, Crafts etc.

All Sign-Up Nights are designed to be fast-paced for today’s busy parents. The table rotation method has been used very successfully in recent years. It allows families more flexible timing and it allows the pack to have better one-on-one conversations with new families as they visit the tables.    More Information on Table Rotation

The presentation method has been used successfully for many years. If using this method, remember that the goal is to sign up new Scouts and adult leaders.

Packs are asked to avoid the use of PowerPoint presentations because they tend to include too much information, take too much time, and often cause interested families to leave without signing up because they simply can’t stay so long. 

Instead, new Cub Scouts and parents should be invited back to a Parent Orientation a week later, which gives the pack an opportunity to share more information about their activities and leadership.  More Information on Presentation Method.

 

Families Came to Participate! THIS is where you share all the great things your Pack will do this year…not at Sign-Up Night. Because families have already committed to participate by signing up, they will now find the time to say YES to participation in all of the great activities, including volunteering!

Parent Orientation Outline

Parent Orientation Video 

September Dates – Via Zoom

  • Tigers – September 21, 6:30
  • Wolfs – September 22, 6:30
  • Bears – September 23
  • Webelos – September 24, 6:30
  • Lion – TBA

Engagement and continued growth

Often packs need to continue to fill up their dens after the initial recruitment.  Below are some ideas to keep moving forward.

    • Follow up with the parents who did not join at your sign up night.  
    • Share your pack activities with local Facebook groups.  Make sure you use your pack sign up link so they can sign up online.
    • Plan to have your October Pack meeting be a bring-a-friend event.  Get both your existing and new Scouts excited about recruiting a friend.
    • If you are selling popcorn, make sure you have information on signing up for Scouting available at your sales.
    • Use the Halloween Promotion  as opportunity to promote Scouting.

A Pack is only as strong as its parent volunteers.  If you are having problems recruiting leaders, please reach out to your Commissioner or District Executive and let them know.  We are here to help.

Selecting Cub Scout Leadership has a process you can follow to recruit leaders.

Parent Recruitment Ideas gives some helpful hints on recruiting leaders.

Parent Talent Survey – Every parent should fill out the parent talent survey at your pack orientation night.  After these are filled out you can ask the parents to use their knowledge to strengthen the pack.

Yard Stick Model to Recruit Cub Scout Leaders is an impactful way to get your parents to think about volunteering.  Video sample of the Yard Stick model.

Make sure to be in communication right away with your new parents and with all families.  Learn more about the different ways to communicate.